Luke 16 is your answer here. The rich man who is sent to hell clearly says, "Don't let my brothers join me here!" Ergo, hell is clearly NOT a reward.
19 “There was a rich man who was dressed in purple and fine linen and lived in luxury every day. 20 At his gate was laid a beggar named Lazarus, covered with sores 21 and longing to eat what fell from the rich man’s table. Even the dogs came and licked his sores.
22 “The time came when the beggar died and the angels carried him to Abraham’s side. The rich man also died and was buried. 23 In Hades, where he was in torment, he looked up and saw Abraham far away, with Lazarus by his side. 24 So he called to him, ‘Father Abraham, have pity on me and send Lazarus to dip the tip of his finger in water and cool my tongue, because I am in agony in this fire.’
25 “But Abraham replied, ‘Son, remember that in your lifetime you received your good things, while Lazarus received bad things, but now he is comforted here and you are in agony. 26 And besides all this, between us and you a great chasm has been set in place, so that those who want to go from here to you cannot, nor can anyone cross over from there to us.’
Here, even without God's presence, Dives (a name commonly given the rich man) isn't even concerned about God, and yet he hates this place.
Indeed, he hates it so much, that his last request is that people he loves not join him here. It is the classic response to the old T-Shirt that says, "Hell is where all my friends are."
27 “He answered, ‘Then I beg you, father, send Lazarus to my family, 28 for I have five brothers. Let him warn them, so that they will not also come to this place of torment.’
If hell were simply the opposite of what God likes, and therefore (in some not really coherent fashion) pleasurable to those who like the opposite of what God created them to be, then one would assume that this man in hell might at least want the company.
As it is, he doesn't.
Ergo, one can safely assume NOBODY likes hell.