I see bumper stickers, t-shirts, etc all over the place when passing by Christian colleges with this strange logo that I believe is somehow affiliated with Christianity but I'm unable to identify it.

It looks like there is an 'n' on the left, a 'w' on the right, and something I can't discern in between, possibly an 'f' or a cross or something. The typeface is kind of script or Cyrillic or something. Here is a bad recreation of it:

enter image description here

Am I confused? Is this logo unrelated to Christianity? Can anyone identify it?


1 Answer 1


It's actually NOTW, and stands for Not Of This World:

Not Of This World logo.

It's a reference to Jesus's words in several places, including John 18:36:

Jesus answered, “My kingdom is not of this world. If my kingdom were of this world, my servants would have been fighting, that I might not be delivered over to the Jews. But my kingdom is not from the world.” [ESV]

The logo itself is that of an apparel company that was founded in 2001.

  • Wow! I am impressed. Although I admit I'm surprised, I would have thought it was a clothing brand or some type of marketing material.
    – sirdank
    Sep 14, 2015 at 13:51
  • How old is the acrostic? Don Sep 14, 2015 at 14:17
  • @sirdank Sure enough, you are right; it is an apparel company as well. I've edited to reflect that. Sep 14, 2015 at 15:14
  • @rhetorician The apparel company was founded in 2001, so that's probably the best date. There are other uses for the acronym, like News of the World, that make it tough to nail down the Christian version of it. Sep 14, 2015 at 15:18

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