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For the past several years, in the United States, I've seen many lawn signs and bumper stickers consisting of nothing more than the word "JESUS" (in capital letters). Invariably, the word is written in white letters on a green background. Why that color scheme?

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I think this is actually a design question, not a theology question. – Andrew Leach Dec 9 '12 at 14:01
@AndrewLeach, I didn't think it was necessarily specifically a theology question but thought it might be a religion question: that's why I asked. How is it "too loalized"? Yes, it only applies (perhaps) to the past decade or so in the United States, but even so it's likely to help many future visitors. – msh210 Dec 9 '12 at 18:04
If it's any consolation, I didn't vote Too Localised, but that reason did have the most votes. I chose Off Topic. I suspect the reasoning about the colour goes something like: Red, too aggressive; Blue, too dark; Yellow, too light; Purple, too drab; Has to be green. Green's fairly neutral. – Andrew Leach Dec 9 '12 at 18:32
In the U.S. red and blue are also associated with politics; green might be associated with life and is associated with Christmas (excluding red, which is also associated with Christmas, might avoid the "jolly" aspect and present a simpler, more solemn message. (I do not know that I would call the color of kings "drab" :-) I think the question may be as valid here as a question about fish bumper stickers (assuming that green was not chosen for general aesthetics but related to the message to be conveyed). – Paul A. Clayton Dec 9 '12 at 19:00
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stltoday.com/news/local/metro/… The green and white billboards were designed to look like road signs that people are already trained to associate with directions. They seek salvation for high-speed motorists amid other paid advertisements pushing Big Macs and trips to the Pleasure Zone. – David Stratton Dec 9 '12 at 20:44
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closed as too localized by JustinY, Bruce Alderman, David Stratton, Pavel, Andrew Leach Dec 9 '12 at 14:01

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