One thing that seems to distinguish parables from accounts of actual events is the absence of specific names for the people in the parables. In the parables we read, "A sower" (Luke 8), "A rich man" (Luke 12, 15), "A man" (Luke 13, 14), "A Samaritan" (Luke 10).
However, in the account of the Rich Man and the Beggar, we are actually given the name of the beggar. This is quite a distinction from all the other parables. In addition, Jesus tells us that the rich man saw another specific man--the patriarch Abraham.
So, the fact that the rich man's name is withheld does support the idea of this being a parable. Yet, the fact that two other specific people are identified by name seems to be stronger evidence to support the idea that this was an actual historical event with actual people.
The significance of this story comes in the reference to someone rising from the dead, as Jesus states that even if someone rises from the dead, some will not believe. This is fulfilled in the fact that Jesus rose from the dead, and even the chief priests of the day continued in their refusal to believe in Him.
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To add to the answer @Narnian gave, the one thing that stands out to me is that it doesn't preface it as a parable like it does in the following citations for example:
So, you of course have to decide, but if The Bible stated the aforementioned as parable's, wouldn't it have here as well?